Keywords are an essential part of search engine optimization, or SEO. SEO is no doubt a term you've seen thrown around online before. But what does it mean?
In essence, SEO describes a set of best practices that you can use to increase your ranking on search engines. Doing this is useful since it means that, when users search for keywords related to your site, your web page is more likely to appear higher in the search results.
There are two different kinds of keywords:
- Short-tail keywords: These are between one and three words in length and help to draw in a more general audience—e.g. "dog groomers," "trousers," "proofreading service," etc.
- Long-tail keywords: These are slightly longer, more specific phrases that are used to help boost conversion rates—e.g. "dog groomers near me," "black elastic women's trousers," "proofreading service for college students," etc.
Make sure to include keywords in blog posts, website headers, and alt text on images.