Following up on our previous point, another common SEO mistake some agencies make is neglecting to address issues with their website's performance. Some SEO partners forget that the quality of their website is equally important as the content of their writing. You might have the best-written articles out there, but if your website is not appealing visually, or if it's confusing or difficult to navigate, you still won't get many clients!
Disregarding the performance of your website will result in you missing out on website traffic. This, in turn, will affect your conversion rate — so, it's a serious issue for agencies.
Pay attention to how your site performs on mobile and desktop browsers. Most people these days browse on the go, so they are more likely to view your website from their smartphones.
One of the most important aspects of web design is optimizing a page's performance. Keep an eye out for these factors that might be slowing your website down:
- Large, unoptimized image files
- Using an unresponsive design
- Using code that is unnecessarily slow or long
- Having too many adverts on your page