Why Do You Need an SEO Audit in 2022?

If you run a website, then, hopefully, you have heard about search engine optimization (SEO) and how crucial it is for website traffic. In case you haven't, the most simple definition is that SEO tactics are methods of improving your visibility on search engines. By optimizing your website, curating quality content, and building a link profile, you can greatly improve your website traffic.

To make the most of your SEO practices, you must regularly check your website to see which areas could do with improvement. This is where an SEO audit comes in.

SEO audits are a crucial part of a web developer's toolkit, so if you run your own website, you should familiarize yourself with them. This article will break down what exactly an SEO audit is, why and when you should do one, and how you can go about getting an SEO audit.

What Is an SEO Audit?

An SEO audit is simply a series of checks that help you gauge how well-optimized your web page is. It is invaluable for helping you locate potential issues with your website optimization and can help you boost your site's visibility.

SEO audits help you identify technical issues with your website, figure out how to improve keyword utilization, and compare your SEO ranking to that of your competitors. These insights will help you build a better site that stands a greater chance of drawing in more people.

But just how important are SEO audits? This is what the next section of this article will go on to answer!

5 Reasons to Do an SEO Audit

We've covered what SEO audits are used for. This section will explain why SEO audits are so beneficial and why you should take the time to do one if you run a website of your own.

So, without further ado, here are some of the top reasons to carry out an SEO audit.

1. To identify problems with your website

One of the main reasons to do an SEO audit is to identify any issues with your website that need to be fixed. An SEO audit will help you identify broken links, site-map problems, slow load times, and more. It can also help locate any security problems your website may have.

By dealing with these issues, you should see a marked improvement in your search engine ranking. This, in turn, should help boost your website numbers.

However, don't be alarmed if you don't see immediate improvement. Changes rarely happen that dramatically and are more likely to occur over time. Furthermore, it can take quite a long while for search engines to register any changes you make to your site.

2. To optimize your mobile site

Did you know that in 2021, more than 50% of website traffic came from smartphones and similar devices? This statistic illustrates the importance of making sure that your mobile site is well-optimized and running smoothly.

Some people neglect their mobile websites, putting all their time and attention into their desktop sites instead. However, with Google now using mobile-first indexing on all web pages, this puts them at an immediate disadvantage.

3. To find out which keywords you rank for

Using SEO audits, you can find out what keywords your site ranks for. Oftentimes, you'll find the answers aren't quite what you'd expect!

Once you've found out which keywords your website ranks for, it will be much easier for you to update your page content accordingly. Furthermore, by getting to know these keywords, you can also get a better handle on who your demographic is. With that knowledge, it will be even easier to cater your content to your target customer.

4. To catch any outdated SEO practices you could get in trouble for

SEO is a field that is in a state of constant change, with practices that are always growing and evolving. SEO tactics that worked wonders just a few years ago will no longer produce the same results. In some cases, you may even be penalized for them—for example, if you previously bought direct links to your page from bad sites.

An audit will help you catch such problems and quickly nip them in the bud before they become a larger issue. Once these problems are resolved, you should find that your website's search engine ranking will improve.

5. To check up on the competition

SEO audits don't just let you check your own performance—they also let you see how your competition is faring. If your competitors always seem to get over you in search engine rankings, conducting an audit on their websites can help you figure out what they're doing that you're not. You can then incorporate those practices into your own SEO strategy.

When Is the Right Time To Do an SEO Audit?

Hopefully, we've convinced you that SEO audits are worth the time and effort. But you no doubt still have a bunch of questions! For example, when should you conduct an SEO audit? And how often?

There is no set answer to this question. That's because it really depends on the size of your site and how long it's been active. That being said, there are a few general guidelines that you should be aware of when deciding if it's time for an audit:

  • Are you about to embark on a new project? If so, it's probably a good idea to run an SEO audit. Try to get any issues with your website sorted before making a start on anything new.

  • Has your website been running for a while? If this is the case, you should consider running an SEO audit every six months or so. This will ensure that you keep your web page operating smoothly.

  • How big is your website? If you have a larger website, then it will obviously take a longer time for you to complete your audit. The more pages there are and the more factors that are involved, the lengthier the process becomes. Make sure that you give yourself plenty of time to get the task done.

As mentioned above, there's no set time you should do your SEO audit. But if you take the above factors into account, you should find out what works best for you.

If it's about time for you to run an SEO audit on your web page, but you don't feel like doing it yourself, get in touch with our team here at Kokonut! Our professionals understand the importance of boosting site traffic, so we'll do our utmost to get you the visibility your content deserves!

How Do You Get an SEO Audit?

With all that said, how do you actually get an SEO audit once it's time to check your website? Well, there are several ways to go about it.

If you'd prefer to handle the audit yourself, that's certainly an option. With a quick search for an SEO audit guide, you should find plenty of information walking you through each step of the process. By carefully following this guidance, you should be able to complete the audit easily enough.

Alternatively, you could hire someone to do the audit for you. That way, you're able to save yourself some time, if at a cost.

Conclusion

SEO audits are an important part of search engine optimization. They help you find and solve any big issues with your website before they cause serious problems for your performance. They can also help you gauge what kind of audience your site is attracting, making it easier for you to cater your content to them.

All this insight is invaluable to website developers. This is why it's important that you know all about SEO audits, including when and how to run them.

When you're new to operating a website, however, SEO practices can seem daunting and overwhelming. After all, people devote their entire careers to learning the ins and outs of SEO and digital marketing. It's understandable that you may feel out of your depth or unsure of where to begin.

That's where we come in. Kokonut is a digital marketing agency that can help you through every step of the marketing process, from brainstorming and coming up with a strategy to designing and running a website. We also offer SEO services, including audits, so that we can help you ensure your web page is at its absolute best.

For more information regarding the kinds of services we offer, check our website.
Made on
Tilda