One of the most important steps toward improving your search engine performance is making sure that your website is fully optimized. If your website is slow, your website traffic will likely suffer as a result. This is because search engines take your website's load time into account when ranking web pages. The slower your site is, the lower you'll fall in that ranking.
Not only does website optimization improve your website's visibility, but it can also boost your conversion rate. Studies indicate that even a one-second delay can see conversions drop by as much as 7%.
Speed and load times also impact the usability of your website, which has a direct impact on customer retention. The more seamless your website's performance, the better the customer experience; the better the customer experience, the more likely they are to be loyal to your store.
There are several steps you can take to improve your website's speed and overall performance. Here is a non-exhaustive list of some of our top tips:
- Optimize the size of pictures on your site.
- Streamline the list of plugins your site uses.
- Utilize caching.
- Cut down on website redirects.
- Use a content management system (CMS) to optimize databases.
When you're optimizing your online store, make sure that you also pay attention to its performance in mobile browsers. As our world becomes increasingly digitized, more and more people are browsing the web on the go from their smartphones. This means your store's performance on mobile devices is of key importance.
Furthermore, Google's search engine takes mobile site performance into account when ranking sites, even on desktop versions. This is so that users don't have to contend with web pages with low performance and poor responsiveness. This all means that it's especially important to keep your store running smoothly both on desktop and mobile.
If you're not very tech-savvy, or if you think you'd just benefit from getting a second opinion, consider reaching out to our team here at Kokonut for advice and support.